They are being differentiated from the Organic listings using a visual clue - a small, black label that contains the word “Ad”. The placements displayed at the top and bottom of the search results pages are called Top or Bottom text ads and resemble a lot with Organic results. Next, let’s look at the different types of sponsored results.
You can spot sponsored results along the edge of the page, either at the very top, bottom, or right side of a SERP or both top and bottom. Paid placements are determined using an auction-bidding style algorithm that uses a variety of factors, such as maximum bid, relevance, quality of ads, or competition, to determine the ads’ ranking positions. SERP Features - additional elements used in the Google SERPs that are not regular Organic results nor Sponsored placements.Īlso known as Ads, Advertisements, or Paid placements, these are the results for which you pay a fee to have your website displayed on the search engine results pages when someone types a query containing specific keywords or phrases you are targeting.Paying a fee to move a listing higher up in the natural search results is not possible. Organic - unpaid, natural listings ranked by the search engine’s algorithms based on their relevance to the search query.Google ranks paid listings by their relevance, cost-per-click bid, click-through rates, and competition. Sponsored - placements for which you have to pay to have your website pages displayed on the search engine results page.We can then break down the search results into three general categories: It can also feature visual enhancements such as rating stars, thumbnail videos, or images. Each result typically has a URL pointing to the actual web page, a title and a short description. Search results - a list of web pages returned by the search engine in response to the user’s query.Search query - a single word or phrase that users type into a search engines’ search box (such as Google) to find the information they need.In this SERP analysis guide, I will show you 33 types of search results that may be triggered when searching on Google, and what changes you need to make for your site to target such results and make your client or manager happy with your results.Ī Search Engine Results Page (SERP) consists of a list of web pages served by Google to its users when they are searching for something online. That’s why it’s crucial to know which type of results you should target when optimizing your website to gain more exposure on the first page of Google. Today, Google is the uncontested search engine market leader, and CTR studies show that websites appearing on the first page of Google retain over 75% of searchers’ clicks.
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